Tiny Bio, Big Bucks: Instagram for Makers

If you’re a handmade business owner, you pour your heart and soul into your creations. But let’s face it, passion doesn’t always pay the bills. You know social media can help, but Instagram for makers can be frustrating and confusing.

Today, we’re diving into a powerful yet often overlooked tool in your marketing arsenal: your Instagram bio. Think of it as the prime real estate on your profile – a tiny billboard with the potential to attract customers and drive sales.

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Instagram for Makers: The Bio

Your bio is often the first thing people see when they land on your profile. It’s your chance to make a splash, capture attention, and communicate what you’re all about.

Craft a short sentence that reflects your brand’s personality and the unique value you offer. Use keywords related to your handmade items – like “hand-knit scarves,” “artisan pottery,” or “custom jewelry” – to help potential customers find you through Instagram’s search function. 

Don’t underestimate the power of emojis! They can add personality and visual appeal, highlighting keywords or simply expressing your brand’s vibe.

Don’t Stop with the Who

Now that you’ve captured their interest, it’s time to tell them what to do next.

A clear call to action (CTA) is crucial.

Instagram now gives you 5 links, so use them wisely. Direct them to your Etsy shop, online store, and a landing page showcasing your products. 

Promote current offers with phrases like “Shop our latest collection,” “Limited edition pieces available now,” or “Use code [CODE] for 15% off.”

If you have more than five links to share, consider using a service like Linktree or Beacons to create a simple menu of clickable links within your bio.

Encourage Community to Make Your Instagram Unique 

Create a unique hashtag for your business and encourage customers to use it when sharing photos of their purchases. 

Participate in relevant industry or local hashtags to get discovered by potential customers.

Keep It Fresh!

Remember to keep your bio fresh! Update it regularly to reflect new products, promotions, or seasonal themes. 

Use story highlights to create permanent showcases of your products, behind-the-scenes peeks, customer testimonials, or FAQs. 

Don’t hesitate to partner with other makers or businesses to cross-promote each other in your bios.

Tiny Bio, Big Bucks: Instagram for Makers

Your Instagram bio is a living document. Experiment, have fun with it, and don’t be afraid to let your personality shine through. With a little creativity and strategy, you can turn those 150 characters into a powerful tool for driving sales and growing your handmade business!

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The Business School for Makers

Do what you love. Make money doing it! That’s the dream, right? But first, you need to get set up in a way that turns your hobby into a legit business. 

The Business School for Makers is your one-stop-shop for getting your craft business up, running, and making money.

Get all the details about the course here: The Business School for Makers. Let’s get you set up the right way (without the side of stress!).